Fast Track - 04/06/2009
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From TC to Bristol, and beyond
TRAVERSE CITY---Bristol Motor Speedway, the official site of the NASCAR Sprint Cup Series, the NASCAR Nationwide Series and the NASCAR Craftsman Truck Series events, is reducing its carbon footprint one banner at a time.
Bristol has commissioned priorLIFE to recycle its old NASCAR Sprint Cup Series event banners into one-of-a-kind vinyl tote bags, coolers and wallets that were sold at last month’s event and will be featured at the upcoming race in August.
The firm, priorLIFE, is a subsidiary of Britten Banners - a leading provider of high-quality, large-format, banner and display solutions based in Traverse City.
Bristol is the first NASCAR series facility to offer its patrons such a unique piece of event history. priorLIFE is a company that refabricates old vinyl outdoor banners into collectible merchandise and accessories such as tote bags, wallets, and more. Each priorLIFE item has a tag that tells the story of its “prior life,” or where the original banner hung.
“This program is right for so many reasons,” said Jeff Byrd, president of Bristol Motor Speedway. “We love the idea of reusing our old event banner material and other recycled materials to make new, ‘green’ souvenirs that our patrons can feel good about buying and carrying.”
“Major sporting events view the use of priorLIFE products as a source of revenue generation where one previously didn’t exist,” said Pam Klumpp, priorLIFE director. “The process is environmentally friendly, cost effective and satisfies a dedicated fan base’s need to own nostalgic pieces of their favorite sporting event’s history.”
Not only are the priorLIFE products helping reduce Bristol Motor Speedway’s carbon footprint, but a portion of the sales proceeds will also benefit the Speedway Children’s Charities, an organization that aims to care for children in educational, financial, social and medical need in order to help them lead productive lives. More info is available at www.speedwaycharities.org.
The priorLIFE bags will also be sold online through priorLIFE.com and bristolmotorspeedway.com.
About Bristol Motor Speedway
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, newly acquired Kentucky Speedway, Las Vegas Motor Speedway, Lowe's Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its 600 Racing subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary.
The company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the company's Web site at www.speedwaymotorsports.com.
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