Britten Banners Named The Official Signage Company of the Big Ten Conference - 09/23/2009
TRAVERSE CITY, MI. (September 23, 2009) – The Big Ten Conference and Britten, Inc entered into a multi-year agreement in which Britten will become the official signage company of the Big Ten Conference. Britten, the leading provider of large-format, full-color banner solutions to the event and arena markets will provide signs, displays, banners and other décor elements at all 23 Big Ten Championship events each school year. Big Ten Sports Properties secured this partnership with Britten on behalf of the Big Ten Conference. Big Ten Sports Properties is a property of Learfield Sports, which manages multimedia rights for more than 50 collegiate institutions and associations.
“We are extremely pleased with this arrangement”, said Britten VP Peter White, “it will help us bring our innovation and expertise to the college market. And, considering we are crazy about Big Ten sports, this will be a lot of fun.” Britten currently provides banners, sponsor signage, and décor programs to NASCAR tracks, NFL teams and stadiums, the NHL, Dew Action Tour, the Deutsche Bank Championship, and other athletic events across the U.S.
“We are excited to announce that Britten will serve as the official signage company of the Big Ten”, said Big Ten Commissioner Jim Delany. “With a number of events, championships and tournaments throughout the year, it is vital to feature high-quality signage that promotes the event, our institutions and the conference. We believe Britten is the company that can best promote our brand while enhancing event marketability.”
About Britten
The leading provider of high-quality, large-format, full-color banner solutions, Britten Banners has been a trusted partner of some of the world’s best-known and most discerning companies, helping them gain international brand visibility and credibility for more than 20 years. Britten is headquartered in Traverse City, Michigan, employs 200 experienced and dedicated professionals and has over 185,000-square-feet of manufacturing space with the latest equipment and technology in the large format print, finishing, and installation industry. To learn more about Britten visit www.brittenbanners.com.
About the Big Ten Conference
The Big Ten Conference is an association of 11 world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in student-athletes’ lives and emphasize the values of integrity, fairness and competitiveness. Big Ten universities provide in excess of $100 million in athletic scholarship aid to more than 8,500 men and women student-athletes who compete for 23 championships, 12 for men and 11 for women. Conference institutions sponsor broad-based athletic programs with more than 270 teams. For more information, visit www.bigten.org.
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