TRAVERSE CITY, MI. (November 10, 2009) – The Chicago Bears and Britten teamed up to design, produce, and install a new look on the stadium field wall wrap at Soldier Field in Chicago this fall. Chicago Bears Creative director John Conroy designed the look which blended the Bears iconic blue and orange colors and logo with their storied past. “I placed subtle images of current players with Bears alumni along with periodic photos of franchise highlights onto a background pattern dominated by Bears blue and accented with our trademark orange” said Conroy. He then turned to Britten in order to ensure his field wall design was executed perfectly. “I spent a lot of time on this design and I didn’t want it compromised during the execution phase. I knew I could trust Britten.”
“When John called, he told me he wanted four things;” said Britten VP Peter White, “he wanted it to fit perfectly with no wrinkles, he did not want the waxy shiny finish that you see at other stadiums, he wanted the colors to be dead on, and he wanted it to last for at least 3 years. I was excited because I knew we could deliver on all four points.” Britten sent one of their seasoned project managers to Soldier Field to expertly measure the wall and determine the best graphic panel layout and attachment method. Then they sent Conroy material options and color samples to ensure the colors and finish were exactly what he expected. Once the ingredients, colors, dimensions, and layout were set, Britten digitally printed and fabricated the graphic panels at their production facility and installed it prior to the Bears opening game of the season. “Britten’s expertise was evident every step the way,” said Conroy, “from material selection to color proofing to print and installation, they nailed it. The result is a wrinkle free field wall wrap that looks great in the stadium and on TV.”
About Britten, Inc. The leading provider of high-quality, large-format, full-color banner solutions, Britten has been a trusted partner of some of the worlds’ best known and most discerning companies, helping them gain international brand visibility and credibility for 25 years.
At our 185,000-square-foot facilities in Traverse City and Wyoming, Michigan, more than 175 experienced professionals continue to drive the cutting edge in banner design, production and installation. Our unrivaled capabilities, culture of innovation and unmatched commitment to customer satisfaction puts us at the forefront of our industry and make Britten the smart choice of businesses of all sizes.
To learn more, visit www.brittenbanners.com <http://www.brittenbanners.com> or call 1-800-426-9496.
