BRITTEN BRINGS BRILLIANT COLOR TO THE WINDY CITY - 01/21/2010
Nation's Largest Provider of Promotional Displays and Creative Production Services to Open State-of-the-Art Showroom on Michigan Avenue
CHICAGO (January 21, 2010) – The Windy City will get a much-needed dose of vibrant color this winter when the doors of BrittenChicago open in a few short weeks. When that happens, parent company Britten Inc. will firmly cement its position as the nation’s leading provider of large-format, full-color printing and promotional displays. At a time when many businesses are shrinking or even closing their doors, Britten is thriving and expanding.
Britten’s expansion into Chicago answers the growing demand from Fortune 500 companies, agencies, graphic designers and other users of creative signage and commemorates the company’s 25th year in business.
“We’re so thrilled to open BrittenChicago and be able to showcase all the incredible products Britten has to offer,” said Britten President/CEO Paul Britten. “Our business continues to grow because we are passionate about we do, and we look forward to bringing our creative solutions to businesses all over Chicago and beyond.”
Building on its rich history of providing high-quality products and services to the promoters of sporting events, Britten’s tapping of Chicago sports marketing veteran Matt Alexander to lead Britten’s foray into the nation’s third-largest market was a natural choice. Prior to joining the Britten team, Alexander served as President of Chicagoland Speedway where, for nine years, he was an enthusiastic Britten client.
It was Alexander’s talent for creative thinking and integrated approaches—whether co-hosting weekly sports talk shows for ESPN Radio and Comcast’s Chicago Tribune Live and becoming the voice of NASCAR or finagling comedian and Talladega Nights-star Will Ferrell to star in TV ads for the Speedway—that helped grow the track into a $30 million business and won Britten over. “Matt Alexander’s drive, creativity and passion for excellence are just what we need to help elevate BrittenChicago—and Britten—to the next level,” said Britten President/CEO Paul Britten.
As its new Managing Director, Alexander is charged with leading all management, sales and marketing efforts for BrittenChicago. The new flagship sales office and showroom—the first of its kind in the Britten portfolio—will feature a 3,000 sq. ft. fully-equipped, state-of-the-art facility located on Michigan Avenue in the city’s South Loop neighborhood. The stunning new location, which Paul Britten designed himself, will provide the perfect backdrop for showcasing Britten’s incredible array of products and enable the company to interact with, service and build relationships among a large, diverse group of businesses.
Founded in 1985 after Paul Britten won a banner competition while an architecture student, Britten Inc. has since grown into the industry’s market share leader with a Fortune 500 client roster. The company continues to build its already-impressive client base—recently adding Big Ten, Soldier Field/The Chicago Bears and DRAFTFCB to the Britten roster.
In addition to large-format products, Britten is widely recognized for its innovative ideas in POP, promotional banners, banner wrap, flag-poles, decals and much more. Britten’s work can be seen on the grandstands of the Daytona 500, at the U.S. Open, on city light poles for the Chicago and New York City Marathons, and in the atriums of shopping malls and professional and college sports arenas across America.
BrittenChicago, located at 1420 South Michigan Avenue, will open its doors in February.
About Britten
As the leading provider of creative production services and large-format digital printing, Britten Inc. has become a trusted partner of some of the world’s best known and most discerning brands, helping them gain international brand visibility and credibility for more than 25 years. At Britten’s 190,000-square-foot facilities in Traverse City and Grand Rapids, Michigan, its 165 “customer enthusiasts” continue to drive the cutting edge in full-color design, production and installation. Britten’s unrivaled capabilities, coupled with its culture of innovation and unmatched commitment to customer satisfaction puts them at the forefront of the industry—and makes Britten the smart choice for businesses of all sizes. To learn more about Britten and its stunning array of brand solutions, visit www.brittenchicago.com or call 1-800-426-9496.
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