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Britten, Inc. Provides New Look and Feel for Eastern Michigan University Campus - 06/09/2008

Every Light Post Draped with Banners


Contact:
Bonnie Lieb
The Sage Agency
bonnie@sageagency.com
(703) 421-1905

 TRAVERSE CITY, MI, June 9, 2008 – Britten, Inc., a leading provider of large-scale, full-color custom banner printing solutions, has just completed a makeover on the campus of Eastern Michigan University (EMU) in Ypsilanti. Over 350 light pole banners are helping visitors and first-time students find their way around more easily and are providing a whole new look to this college campus.


“The outdoor banners are receiving positive attention and feedback from students, visitors and local residents,” said Derrick Graff, EMU’s director of athletics. “Working with Britten to design and produce these brought our idea for better directional signs to a whole new level.”

The majority of the 21-square foot street light banners identify buildings in easy-to-read white letters, and include large color photographs of the buildings and the EMU logo andagline, “Education First.”  Around the Convocation Center, there is one stadium banner dedicated to each of the 21 sports at EMU, with the name of the sport and color photos of student-athletes.

“It was amazing even to us how much these light pole banners changed the complexion of the EMU campus,” said Todd Schmitt, Sports & Events Market Leader, Britten. “Because they chose our patented BannerSaver™ bracket system, their need for constantly replacing banners after wind storms will be reduced.” 

Britten’s BannerSaver™ light pole banner brackets enable banners to remain taut until winds reach approximately 70 miles per hour. At higher wind speeds, these custom outdoor banners tip with the wind in proportion to its speed -- saving both banners and street light poles.

For a look at the campus and its banners, please see http://www.youtube.com/watch?v=GOWcfXdeDr4 and http://www.youtube.com/watch?v=eUk5u09-Iv0

About Britten
The leading provider of high-quality, large-format, full-color banner solutions, Britten has seen a trusted partner of some of the world’s best-known and most discerning companies, helping them gain international brand visibility and credibility for more than 20 years. At its 125,000-square-foot facility in Traverse City, Michigan, more than 170 experienced professionals continue to drive the cutting edge in event and banner signage design, production and installation. Its unrivaled capabilities, culture of innovation and unmatched commitment to customer satisfaction put Britten at the forefront of our digital banner printing industry and make it the smart choice of business of all sizes. To learn more, visit www.brittenbanners.com or call 1-800-426-9496. 


As the leading provider of creative production services and large-format digital printing and custom vinyl banners, Britten Inc. has become a trusted partner of some of the worlds’ best known and most discerning brands, helping them gain international brand visibility and credibility for more than 25 years.

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