Marathon Goes Green: Marine Corps Marathon Finish Line Recycled Into Stylish Bags - 11/07/2008
priorLIFE providing races, events a way to be green, extend a brand
TRAVERSE CITY, MICH., NOV. 7, 2008 – If the 2008 Marine Corps Marathon is any indication, major race and event organizers could soon be turning their vinyl advertising signs and banners into environmentally friendly collectibles.
In a first-of-its-kind partnership, Marine Corps Marathon organizers worked with priorLIFE to “recycle” the 2007 event’s giant finish line custom vinyl banner into colorful, mesh tote bags. Randomly selected 2008 runners were given these special, collectible bags full of high-value “goodies” including airfare, running shoes, hotel stays, and more as a way to commemorate their participation in the race.
The partnership is being expanded for 2009, as vinyl advertising banners and signs from this year’s race are being refabricated into even more bags and collectibles.
Commenting on the partnership, Marine Corps Marathon Sponsorship/Marketing Manager Marc Goldman said, “Runners were doubly thrilled to receive a priorLIFE bag as part of the Super Size Goodie Bag program. The 33 randomly distributed bags were designed from the 2007 MCM finish line banner giving runners an opportunity to own a unique piece of the marathon while receiving valuable sponsor-provided prizes. Incorporating priorLIFE into the Super Size Goodie Bag program was a novel opportunity for the MCM to be an environmentally responsible event.”
priorLIFE is a subsidiary of Britten Banners, a leading provider of large-format, digital banners and signs for the sports and events industry.
priorLIFE Director Pam Klumpp said the Marine Corps Marathon is just the beginning.
“We’re thrilled the event and the collectible bags were such a hit. It’s really a case study for what any race or event can do: create great, useful custom vinyl banners…and then turn them into fun, stylish bags that help promote the event and help the environment.”
About the Marine Corps Marathon
Voted “Best Marathon for Families”, the Marine Corps Marathon continues a combined tradition of dedication, sportsmanship and patriotism. Runners from all walks of life have participated in the world’s largest marathon to not offer prize money, deservingly earning the nickname “The People’s Marathon.” The 34th Marine Corps Marathon will be held on October 25, 2009 in Arlington, Virginia.
About priorLIFE™
priorLIFE gives vinyl advertising banners and signs a new life after their practical life is complete. The company refabricates the event banners into tote bags, messenger bags, wine bags, and wallets. Every priorLIFE product also tells the story of its “prior life,” detailing where the sign or banner hung, adding to its collectible appeal.
priorLIFE is a subsidiary of Britten Banners. The leading provider of high-quality, large-format, digital banner and display solutions, Britten has been a trusted partner of some of the world’s best-known and most discerning companies, helping them gain international brand visibility and credibility for more than 20 years. Current Britten clients include Walt Disney Imagineering, Daytona USA, Bristol Motor Speedway, Simon Property Group, Under Armor, Sony Pictures, and IMG Worldwide. At its 125,000-square-foot facility in Traverse City, Michigan, Britten continues to drive the cutting edge in large-format digital banner design, production and installation.
More at priorLIFE.com and BrittenBanners.com
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