City of Winston-Salem Recycles Davis Cup Event Banners into Unique Tote Bags - 05/13/2008
Banners that Recently Draped the City Now Drape Volunteers’ Shoulders
TRAVERSE CITY, MI, May 13, 2008 – priorLIFE, a newly formed subsidiary of digital banner manufacturer Britten, Inc., today announces the delivery of its first-ever recycled banner bags. The Davis Cup Winston-Salem Local Organizing Committee accepted delivery of 150 banner tote bags to distribute to volunteers from the recent Davis Cup by BNP Paribas quarterfinal between the United States and France, hosted by the United States Tennis Association (USTA) in Winston-Salem, NC. The bags were created by recycling several building wraps and advertising banners that welcomed the team and fans to the city on April 11-13, 2008.
“We worked with Corporate Communications, Britten reseller, and USTA to recycle these event banners into chic, one-of-a-kind tote bags for the event volunteers,” said Pam Klumpp, director, priorLIFE. “The banner bags not only give people a chance to carry a piece of that event with them, they give companies and organizations the opportunity to be environmentally friendly.”
The tote bag design included the U.S. Davis Cup team logo along with flags and the message "USA/France Davis Cup Quarterfinal Tie, April 11-13, 2008, Winston-Salem NC." Inside each bag was a priorLIFE label with information about its origin along with a tennis ball.
“What a great surprise!” said Winston-Salem Davis Cup volunteer co-director Harold Pollard. “I had a fabulous time during my week at the Davis Cup and to have this stunning tote bag to remember it by is wonderful.”
Event volunteers included drivers, greeters, hospitality workers, ball persons and coaches, team valets, production assistants, media coordinators, office support staff, community artists and entertainment personnel.
“The week was special due to the energy and enthusiasm of the volunteers,” said Winston-Salem Davis Cup volunteer co-director Doug Roberts, “Commemorating their experience with this special bag while knowing we weren’t contributing to the landfills was a smart solution.”
About priorLIFE
A subsidiary of Britten, Inc., priorLIFE’s mission is to work with companies and organizations to recycle their used event and corporate banners into unique products, including handbags and tote bags. Based in Traverse City, Michigan, priorLIFE shares Britten’s 125,000- square-foot facility and more than 170 experienced professionals.
About Corporate Communications
Since 1999, Corporate Communications has been the Event Decor Team for the United States Tennis Association (USTA). Corporate Communications is a 22-year-old events- management company based outside of Boston. Corporate Communications is a Britten reseller and, as such, evaluates the proposed venue for each tennis match and suggests event décor, including large-graphics signage and banners as well as custom exhibits.
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