CHICAGO’S ICONIC WRIGLEY FIELD TURNS TO BRITTEN AND GOES PURPLE FOR NORTHWESTERN WILDCATS FOOTBALL GAME - 11/30/2010
Nation’s Premier Provider of High-Quality, Large-Format Stadium & Arena Banner Solutions Converts Wrigley Field to Northwestern Wildcat Territory
Chicago, IL (November 30, 2010) – The Chicago Cubs, Northwestern University (NU) and Britten teamed up to make Wrigley Field look and feel like a home game for Northwestern University football this Saturday for the Wrigleyville Classic, a Big Ten football game between Northwestern and Illinois. “Our challenge going into this project was building Northwestern Wildcat home game excitement at the most beloved baseball park in America, a ballpark whose existing look just happens to scream Chicago Cubs’ blue,” said Amy Potter, General Manager, Northwestern Sports Properties. “Britten’s creativity, experience and ideas were exactly what we needed to conquer this challenge.”
The banner solution called for gigantic, colorful Northwestern imagery placed inside and outside the stadium. “Our original guidance for the arena was to ’purple-ize it,’” said Britten VP, Peter White. “Of course it was a Wildcat who said that. We were able to work with NU’s design staff and the Chicago Cubs in order to get this done at Wrigley Field in a tasteful way.” Britten produced a custom stadium banner solution that installed over 20,000 square feet of custom-fitted graphics to bring the ballpark alive for a Northwestern football game. “It was fun to take an iconic professional baseball ballpark’s brand and find a way to share the space with the bold messaging of the Northwestern Wildcats.”
“We are extremely pleased with the final creative design from Britten, who helped make Wrigley Field feel like a Northwestern football venue,” said Wally Hayward, Executive Vice President, Chief Sales and Marketing Officer, Chicago Cubs. “We have received a lot of positive feedback from college football fans, Cubs fans and the Chicago community.”
About Britten, Inc.
The leading provider of high-quality, large-format, full-color banner printing services, Britten Banners has been a trusted partner of some of the world’s best known and most discerning companies, helping them gain international brand visibility and credibility for more than 25 years. Britten’s unrivaled production capabilities, culture of innovation, and extensive experience with revenue‐generating ideas for venues of all types, position the company at the forefront of its industry. Britten is headquartered in Traverse City, Michigan, employs 200 experienced and dedicated professionals and has over 185,000-square-feet of manufacturing space with the latest equipment and technology in the large format print, finishing, and installation industry. To learn more about Britten visit www.brittenbanners.com. BrittenChicago is located at 1420 South Michigan Avenue, in Chicago’s South Loop. To learn more, visit www.brittenchicago.com or call 312.935-3330.
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As the leading provider of creative production services and large-format digital printing and custom vinyl banners, Britten Inc. has become a trusted partner of some of the worlds’ best known and most discerning brands, helping them gain international brand visibility and credibility for more than 25 years.
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